The Customer
Founded in 2015 as Water Diamond, Purifiltro initially focused on the sale of filters. In 2017, the company rebranded to Purifiltro and expanded into two distinct business areas: sales and service provision for filtering and water purification. Their product, Puri5, is a small water purifier designed to provide clean and pure water, retaining essential minerals while removing impurities.
The Challenge
Entering a new market with a different language and culture posed significant challenges for Purifiltro. The primary obstacles included:
- Different Communication Channels: Identifying and utilizing effective communication channels to reach the target audience.
- Cultural Differences: Adapting marketing strategies to align with local cultural norms and behaviors.
- Brand Awareness: Building brand recognition and trust in a new market.
Alphabet Digital developed a comprehensive brand strategy to help Purifiltro successfully enter the new market. The strategy included:
The Solution
Alphabet Digital developed a comprehensive brand strategy to help Purifiltro successfully enter the new market. The strategy included:
- Market Research: Conducted extensive research to understand the target market’s preferences, cultural nuances, and communication channels.
- Market Entry Strategy: Formulated a detailed market entry strategy, outlining steps for a successful introduction of Puri5.
- Market Positioning: Positioned Puri5 as a high-quality, essential product for clean and pure water.
- Market Adaptation: Adapted marketing messages and materials to resonate with the local audience, considering cultural differences.
- Market Competition: Analyzed competitors and identified unique selling points to differentiate Puri5.
- Market Integration: Integrated the brand seamlessly into the new market, ensuring consistency across all touchpoints.
Additionally, Alphabet Digital implemented a robust social media marketing and management plan, including:
- Social Media Ads: Launched targeted advertising campaigns on Facebook and Instagram to increase brand visibility and drive sales.
- Influencer Marketing: Collaborated with local influencers to create short, engaging content introducing Puri5 to the market, leveraging the influencers’ reach and credibility.
The Result
The branding strategy, influencer content, and social media campaigns yielded impressive results:
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Brand Awareness
Significant increase in brand recognition and awareness within the new market.- Customer Reviews: Encouraged satisfied clients to leave positive reviews, boosting the company’s online reputation and local SEO performance -
High Engagemen
High levels of engagement with social media posts, including likes, comments, and shares.
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Sales Growth
Notable increase in sales, with a significant uptick in orders for Puri5. -
Customer Trust
Enhanced trust and credibility for the Purifiltro brand, as evidenced by positive feedback and increased inquiries.