The Customer
Gateway provides affordable, NSFAS-accredited student accommodation for UJ and Wits students, including those from surrounding colleges. Located near Braamfontein, Doornfontein, and Auckland Park, Gateway offers fully furnished student housing in Johannesburg with numerous free amenities such as electricity, transport, and water. As one of the few establishments providing an in-house transport service, Gateway can shuttle students to various locations, including Soweto, Auckland Park, and Sandton.
for 15 years and running, it has been delivering smiles to hundreds of IT advisors, developers, users, and business owners. Easy solutions for all difficult IT problems Provide users with appropriate view and access permissions to requests, problems, changes, contracts, assets, solutions, and reports with our experienced professionals.
By focusing on relevant targeting, engaging ad content, and building a strong online presence, Alphabet Digital helped Gateway reach and exceed their goals, establishing them as a trusted provider of student accommodation in Johannesburg.
The Challenge
Gateway faced several challenges in generating awareness of their new buildings and offerings. Their primary goals included:
- Generating Awareness: Increasing visibility of the new buildings and their offerings.
- Building Trust: Establishing trust with students and their parents.
- Delivering Inbound Leads and Bookings: Achieving a high volume of inbound leads and online bookings.
- Achieving High Occupancy Rates: Ensuring high occupancy rates across the newly launched Doornfontein buildings.
The Solution
Alphabet Digital implemented a multifaceted strategy to help Gateway achieve its goals. The solution included:
Emphasizing Amenities and Proximity:
- Highlighted the amazing amenities and close proximity to campuses for domestic students in marketing materials.
- Focused on the safety and support services available to students, addressing concerns about studying in Johannesburg.
- Promoted the vibrant community life at Gateway’s accommodations, showcasing the supportive and engaging environment.
Managing and Optimizing Paid Media Accounts:
- Managed and optimized paid media accounts to generate a high volume of high-quality leads.
- Focused on relevant targeting to reach potential students and parents effectively.
- Created engaging ad content to attract and retain the audience’s attention.
Social Media Marketing:
- Utilized social media platforms to build trust and boost engagement.
- Ran targeted campaigns on social media to increase awareness and generate leads.
- Engaged with followers through interactive posts, stories, and videos showcasing Gateway’s offerings.
for 15 years and running, it has been delivering smiles to hundreds of IT advisors, developers, users, and business owners. Easy solutions for all difficult IT problems Provide users with appropriate view and access permissions to requests, problems, changes, contracts, assets, solutions, and reports with our experienced professionals.
The Result
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Increased Awareness
The targeted campaigns and engaging content significantly increased awareness of Gateway’s new buildings and offerings. -
Discover a bEnhanced Trust:etter way of defining company goals.
The emphasis on safety, support services, and community life helped build trust with both students and their parents.
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High Volume of Leads and Bookings
The optimized paid media accounts and social media marketing efforts generated a high volume of inbound leads and online bookings. -
Achieved High Occupancy Rates
Gateway successfully achieved high occupancy rates across their newly launched Doornfontein buildings, ensuring a steady stream of residents.
