Why TikTok Marketing ?
Think about it — “Big Bang Theory” (one of the most watched tv shows of all time) commanded an average audience of 17-million. The cost of a 30-second commercial spot during BBT sat around $250,000 to reach 17-million eyeballs that one could argue had tuned out to surf social media until their show returned.
Over 2 Billion Tiktok downloads worldwide.
Average Cost to Reach 17 million Eyeballs
- Instagram $170,000+
- YouTube $129,000+
- TikTok we’ve achieved 17 million views for just $17,000
Average Daily Time Spent
- Facebook less than 10 min.
- Instagram 10 minutes
- TikTok 52 minutes
Feed post half-life:
- Instagram – half of the engagement your posts will ever receive will occur within the first 18hrs
- TikTok – posts can be continuously served to new audiences over periods of months
TikTok users in South Africa (2023)
11.83 million active users in South Africa aged 18 and above. TikTok’s ads reach nearly 29.6 per cent of the users above the age of 35 in South Africa in 2023
TikTok’s impressive reach and growth in South Africa underscore the platform’s significance for brands.
As of early 2024, TikTok boasted 17.46 million users aged 18 and above in South Africa, allowing marketers to target a substantial and diverse audience.
ByteDance’s data reveals that TikTok ads reached 43.2 percent of all adults aged 18 and above and 38.5 percent of the local internet user base, demonstrating its vast advertising potential.
Notably, the platform’s ad audience is nearly evenly split by gender, with 52.0 percent female and 48.0 percent male users.
The platform’s user base grew significantly, with a 47.7 percent increase (5.6 million users) between the start of 2023 and early 2024, and a 10.6 percent increase (1.7 million users) between October 2023 and January 2024.
These figures highlight TikTok as an essential channel for brands to engage with a growing, engaged audience and drive successful advertising campaigns.
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maximize engagement and ROI on this dynamic platform.
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TikTok experience results in achieving your KPIs.
we can assess your budget, content, and target audience and decide the best way to maximise your presence on TikTok